compensation: Salary: $60,000.00 to $80,000.00 /year employment type: full-time
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Our client is an established branding, software and business intelligence company that has done extensive research in the cannabis industry to formulate value added products that will appeal to both experienced and novice users, as consumers will prefer premium, refined, alternative methods of consumption. They have collaborated with award-winning chefs and food scientists from all over the United States to develop high quality products and have gathered essential market data and insights regarding taste preferences in the Canadian market. Currently looking to expand their marketing division by hiring a Marketing Specialist.
Title: Marketing Specialist
In this role you will spearhead sales and marketing initiatives that are consistent with the company's overall strategy and ownership visionand will work closely with the Director. You will be required to apply expertise in brand and communications strategy, to ensure that advertising materials are developed that support the company's strategic goals, meet all legal requirements, and are delivered on time and on budget. Succeeding in this role will require a confident individual, preferably with a background in business to business marketing and/or communications-- a team player who is self-motivated, detail-oriented, can lead a pursuit process, communicate effectively, manage and prioritize multiple concurrent initiatives, and thrives in a deadline driven environment.
Qualifications / Experience:
-Post-secondary degree in business, marketing, communications, public relations, or an equivalent level of experience with 2-4 years of experience in a marketing related field.
-3-5 years of marketing, public relations or corporate communications experience, with 2+ years of direct social media experience
-Develop and implement social media strategies and best practices across multiple platforms (e.g. Facebook, Twitter, Tumblr, Periscope, YouTube, Pinterest, Instagram, Reddit, etc)
-SEO/SEM experience and you are familiar and comfortable with the latest sales online marketing tools including Salesforce, HubSpot, MailChimp, Google Analytics, Adwords, LinkedIn, etc
-Previous experience in a startup and high-growth environment
-Adobe Creative Suite skills and Photo editing (Photoshop) skills a plus
-Generate a regular drumbeat of compelling content, develop pitches, and secure interest in earned media opportunities
-Extraordinary people skills and confidence working with cross-functional groups
-Tenacity and thick skin, with the ability to turn input from all levels into improved output and greater results
Principals only. Recruiters, please don't contact this job poster.
do NOT contact us with unsolicited services or offers